Site structure

The structure of a website is typically formed after analyzing different factors. To start with, the target traffic entirely depends on the line of business and search requests. The larger the number of target requests chosen the less budget you will allocate on promoting the business through SEO. This includes creating unique and high-quality content, using frequently searched keywords and making use of backlinks.

The strategy involves a meager budget and has proven to be very rewarding. The SEO optimization process supports the low frequency queries and pushes them to the top level in the search engine, which in turn leads to more targeted traffic.

High-Frequency Queries

When coming up with a structure, it is essential that you only focus on high-frequency queries. You have to choose all the semantics and group them into segments (clusters) which will then help your web resource structural position.

The website structure created in the above-mentioned manner is analyzed taking into consideration its marketing and usability. The design on the other hand will act as a foundation for the content. Once you are through with this procedure a structure for web project which caters for the positioning of your company is made. Thus, usability, SEO promotion, and marketing are key components of any website development project.

Terms of references

First of all, a simple and understandable language should be used for customers when coming up with the technical assignment. At the development stage the framework or management system is identified which is essential for attendance loads, security requirements and several other parameters.

It is also important to take into consideration the operating conditions and technical parameters during the drafting of the professional assignment. Some of the things described by the technical designation include:

  • Functional modules
  • Input data
  • General system requirements
  • Brief information on the company
  • The objectives of coming up with a web project
  • Information about the content
  • Software and hardware requirements

Web template

This is a pre-designed web that can be used by anyone to ‘plug in' images and other text information when creating a website. A web template is vital in assisting people to develop a site without the aid of a designer or professional web developer. They are usually built in with CSS and HTML codes. However, many developers still use web templates to develop client websites.

Website navigation

This includes several components in the user interface. The primary use of navigation is to help users find the information they need and encourage them to act according to the report. Among the components of navigation include local navigation, global navigation, utility navigation, facets, filters, fat footers, breadcrumbs and so on.

Types of website navigation

Website navigation is divided into 3 categories:

Hierarchical website navigation – This is whereby the web structure is built to specific (from generic). It offers a simple and clear path to the web pages from any location on the website.

Global website navigation – It shows top websites pages. It lists the main website pages and is available on every page.

Local website navigation – It links with the web pages texts that also connect to other pages in the website.